Examlex
Normally, a task force for the planning phase of the systems development life cycle (SDLC)includes only representatives from the IT department and the top management.
Business-To-Business
Transactions or relationships between two businesses, rather than between a company and individual consumers.
Imc
Integrated Marketing Communications, a strategic approach that coordinates different promotional tools and channels to provide a clear, consistent, and compelling message about an organization or product.
Aida Model
A marketing model that outlines the four stages a consumer goes through before making a purchase: Awareness, Interest, Desire, Action.
Integrated Marketing Communications
A strategic approach that combines multiple marketing tools and channels to present a consistent message to the target audience, maximizing impact.
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