A(n) _____ Is an Interactive Information System Consisting of Hardware

question 68

Multiple Choice

A(n) _____ is an interactive information system consisting of hardware, software, data, and models (mathematical and statistical) designed to assist strategy makers in an organization. ​

• A) decision support system
• B) supply chain management system
• C) employee monitoring system
• D) logistics management system

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Definitions:

Message Strategy

is the planning and execution approach behind how a brand communicates its value proposition and key messages to its target audience.

Positioning Statement

A concise description of how a brand or product fits into the market and in the minds of the target consumers, distinguishing it from its competitors.

Integrated Marketing Communications Plan

A strategic approach that unifies all marketing and communication tools, avenues, and sources within a company into a seamless program to maximize the impact on end-users at a minimal cost.

Creative Message Strategy

A marketing approach focused on designing and delivering unique, relevant, and compelling messages to a target audience to achieve specific communication objectives.