Revel Inc, a Cell Phone Manufacturer, Decides to Launch Its New

question 31

Multiple Choice

Revel Inc., a cell phone manufacturer, decides to launch its new range of smartphones on the company's official Web site so that its logistics issues can be solved. With this modification, its customers can now buy the smartphones even if they are not sold in any of the stores in their locality. In this case, Revel Inc. focuses on the _____ element of the marketing mix.

• A)evaluation
• B)promotion
• C)price
• D)distribution

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Definitions:

Collar

A part of a garment that encircles the neck, typically varying in style and width.

Stockholders

refers to individuals or entities that own shares in a corporation, giving them partial ownership of the company and rights to dividends and a say in corporate governance.

Suppliers

Organizations or individuals that provide goods or services to another company, often part of a supply chain or production process.

Customers

Individuals or organizations that purchase goods or services from a business.