In the Context of the Portfolio Matrix, Which of the Following

question 25

Multiple Choice

In the context of the portfolio matrix, which of the following statements is true of dogs?

• A)Protection of existing market shares is essential for dogs.
• B)Dogs have a dominant market shares in low growth markets.
• C)Typical marketing strategies for dogs are to harvest or divest.
• D)Dogs are escalated in the market by strong financial funding.