Which of the Following Statements Is True of the Price

question 69

Multiple Choice

Which of the following statements is true of the price component of a marketing mix?

• A)It does not affect a firm's competitive advantage.
• B)It is the least important of the four Ps of the marketing mix.
• C)It is what a buyer must give up in order to obtain a product.
• D)It is decided independently of the external environment of the business.

---

Definitions:

Prodromal Phase

An early stage in the development of a disorder, marked by mild symptoms or signs that may precede the full-blown manifestation of the disorder.

Fuller Recovery

A term denoting a more complete process of recuperation from illness or injury, aiming for a return to a state of complete health.

Schizophrenia

An acute mental syndrome marked by skewness in intellectual acuity, observational capacities, emotional reactions, conversational skills, personal recognition, and behavioral displays.

Schizophrenia Gene

Refers to genetic variants believed to increase the risk of developing schizophrenia, although no single gene has been identified as the cause.