The Product in a Marketing Mix Includes

question 58

Multiple Choice

The product in a marketing mix includes:

• A)the point of purchase.
• B)the company image.
• C)personal selling.
• D)sales promotion.

Understand the mechanisms through which managed-care organizations like HMOs and PPOs aim to reduce health care costs.

Acknowledge the significance of non-price rationing mechanisms and their application in health care cost containment in different countries.

Realize the implications of health care subsidies and the effects of the personal mandate provision under the PPACA.

Identify strategies employed by different stakeholders (employers, countries) to manage health care costs and promote wellness.

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Definitions:

Triglycerides

A type of fat found in the blood that the body uses for energy.

Low-Density Lipoprotein

Often referred to as "bad" cholesterol, it is a type of lipoprotein that transports cholesterol to cells throughout the body, which can lead to plaque buildup in arteries.

Hypertension

A medical condition in which the blood pressure in the arteries is persistently elevated.

Blood-Alcohol Level

The amount of alcohol present in the bloodstream, usually measured to determine intoxication level.