Synergy Corp

question 23

Multiple Choice

Synergy Corp., a large seller of energy-efficient light bulbs, uses extensive promotional strategies to stimulate sales. The marketers at Synergy Corp. have noticed that a competitor is doing well and is steadily gaining a large market share. They want to counter the competitor immediately by increasing the sales of Synergy Corp.'s bulbs. In this case, which of the following steps is the quickest step that the marketers at Synergy can take to stimulate the sales of its products?

• A)Changing the pricing strategy.
• B)Creating complex production techniques.
• C)Entering into new supplier contracts.
• D)Adopting a divesting strategy.

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Definitions:

Sustainable Innovation

Innovation focused on creating products, processes, or practices that promote environmental sustainability and reduce negative impacts on the planet.

Collaborating

Working jointly with others or together especially in an intellectual endeavor to achieve a common goal.

Resource Constraints

Limitations or shortages of resources such as time, money, manpower, and materials that affect the completion of a project or the growth of an economy.

Greenhouse Gases

Gases in Earth's atmosphere that trap heat, leading to global warming and climate change; includes carbon dioxide, methane, nitrous oxide, and fluorinated gases.