Defining a Business in Terms of Goods and Services Rather

question 111

Multiple Choice

Defining a business in terms of goods and services rather than in terms of the benefits customers seek is called _____.

• A)marketing myopia
• B)marketing inertia
• C)marketing dissonance
• D)marketing blockage

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Definitions:

Vitreous Humor

A clear, gel-like substance that fills the space between the lens and the retina of the eye, helping it maintain its round shape.

Sebum

An oily substance produced by the sebaceous glands to moisturize and protect the skin.

Conjunctiva

The thin, transparent tissue that covers the white part of the eye and lines the inside of the eyelids.

Esotropia

A condition characterized by the inward turning of one or both eyes.