Quasio Foods Inc

question 56

Multiple Choice

Quasio Foods Inc. is a large food manufacturing corporation that earns more profits than its competitors. The company uses only organically grown grains and fruits. It also promotes organic farming and helps nonprofit agencies who focus on food and nutrition causes. The company has now decided to use a third-party recycling logo. In this scenario, Quasio Foods is most likely to have adopted the concept of _____.

• A)relationship marketing
• B)event marketing
• C)green marketing
• D)affinity marketing

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Definitions:

Strip Bond

A debt security that has had its periodic interest payments removed, trading only on the principal amount and offering a final payment at maturity.

Par Value

Par value is the nominal or face value of a bond, share, or coupon as stated by the issuer.

Coupon Payments

Regular interest payments made to bondholders over the life of a bond.

Price Paid

The amount of money exchanged for the acquisition of a good, service, or asset.