Which of the Following Statements Is True of Cause-Related Marketing

question 10

Multiple Choice

Which of the following statements is true of cause-related marketing?

• A)It is the cooperative efforts of a for-profit firm and a nonprofit organization for mutual benefit.
• B)It is a marketing relationship based on a straight donation.
• C)It occurs when government agencies and nonprofit agencies launch social campaigns.
• D)It seldom helps companies increase the sale of their products.

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Definitions:

Voting Shares

Voting shares that enable the owner to have a say in corporate affairs, such as the selection of the board of directors.

Held For Sale

Refers to assets that a company intends to sell within the next year, often reported separately on financial statements.

Investment In Associate

An investment in another company in which the investor has significant influence but not full control, usually reflected in the ownership of 20% to 50% of the voting stock.

Highly Probable

A term indicating a high chance or likelihood that a specific event or outcome will occur.