A Business Firm Is Collaborating with a Nonprofit Organization in an Initiative

question 13

Multiple Choice

A business firm is collaborating with a nonprofit organization in an initiative to provide public relations training to working professionals throughout a country. Twenty percent of the fee that the working professionals would pay is given to the nonprofit organization. The money is then used by the nonprofit organization to fund the training program. This scenario illustrates _____.

• A)relationship marketing
• B)effect-related marketing
• C)cause-related marketing
• D)green marketing

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Definitions:

Oedipus Complex

A psychoanalytic theory positing children's unconscious desire for the opposite-sex parent and jealousy towards the same-sex parent.

Oral Fixation

A concept in psychoanalytic theory that suggests an obsession with oral activities (eating, talking, smoking) stemming from issues in early development.

Reality Principle

The concept in psychoanalytic theory that the mind functions to mediate between the demands of the id and the realities of the external world.

Individualism

An outlook within society that upholds the importance of individual autonomy against the backdrop of communal or state intervention.