D'Costas, an Authentic Sparanthean Restaurant, Has Many Branches All Over

question 51

Multiple Choice

D'Costas, an authentic Sparanthean restaurant, has many branches all over the world. The taste and quality of the food served is same across all its branches. Based on this information, D'Costas is most likely following the strategy of _____.

• A)global marketing localization
• B)product adaptation
• C)mass customization
• D)global marketing standardization