Which of the Following Statements Is True of Consumer Behavior

question 24

Multiple Choice

Which of the following statements is true of consumer behavior?

• A)People's value systems do not affect their consumer behavior.
• B)Consumer behavior cannot be learned.
• C)The study of consumer behavior includes factors that influence purchase decisions and product use.
• D)Consumers' product and service preferences are constant and do not change over time.

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Definitions:

Net Present Value

This is the difference between the present value of cash inflows and the present value of cash outflows over a period of time, used to assess the profitability of an investment.

Original Investment

The initial amount of money put into a project, asset, or company, intended to generate earnings or profit.

Cash Flows

This refers to the net amount of cash and cash-equivalents being transferred into and out of a business, vital for assessing its financial health.

Capital Investment

Funds invested in a firm or enterprise for the purposes of furthering its business objectives, often in assets intended to produce goods or services.