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How do psychological factors affect consumer buying decisions?
Demographic Group
A category of people characterized by their specific population attributes, such as age, gender, income level, or ethnic background.
Baby Boomer
A person born during the post-World War II baby boom between the years 1946 and 1964.
Generation X
The generation born approximately between the early 1960s and late 1970s, coming after the Baby Boomers and before Millennials.
Taking Communion
A Christian sacrament in which bread and wine are consumed as symbols of Jesus’s body and blood, commemorating the Last Supper.
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