In Which of the Following Ways Are Consumers Influenced by Reference

question 29

Multiple Choice

In which of the following ways are consumers influenced by reference groups?

• A)Norms of reference groups do not constrain consumer behavior.
• B)Consumers are prohibited from dissociating themselves from reference groups.
• C)Consumers use the same criteria as their reference groups to make their own consumer decisions.
• D)Consumers are influenced only by the reference groups to which they belong.

---

Definitions:

Straight-Line Method

A method of calculating depreciation by evenly allocating the cost of an asset over its useful life.

Capital Lease

A lease agreement that is recorded as an asset on a lessee's balance sheet, signifying that the lessee has substantially all the risks and rewards of ownership.

Delivery Truck

A vehicle designed for transporting goods from one location to another.

Vehicles Account

An account used in accounting to track the cost and depreciation of a company's vehicles.