During an External Information Search,a Consumer Is Most Likely to Enlarge

question 67

Multiple Choice

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

• A) the consumer is knowledgeable and well informed about a potential purchase.
• B) the perceived risk of the product or service to be purchased increases.
• C) the consumer is confident of making a purchase decision with the information at hand.
• D) the product or service to be bought is a frequently purchased,low-cost item.

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Definitions:

Antivirus Software

Software that prevents and removes computer viruses. Such programs may also detect and remove adware and spyware.

Disk Cleanup

A computer maintenance utility designed to free up disk space on computer users’ hard drive.

Disk Defragmentation

A computer program designed to increase access speed by rearranging files stored on a disk to occupy contiguous storage locations, a technique commonly known as defragmenting.

Technical Support

A service provided to help with technical issues, such as computer or software problems, often through a help desk or support center.