During an External Information Search,a Consumer Is Most Likely to Enlarge

question 67

Multiple Choice

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

• A) the consumer is knowledgeable and well informed about a potential purchase.
• B) the perceived risk of the product or service to be purchased increases.
• C) the consumer is confident of making a purchase decision with the information at hand.
• D) the product or service to be bought is a frequently purchased,low-cost item.

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Definitions:

Human Rights Legislation

Laws and regulations designed to protect individuals from discrimination and ensure equal treatment and opportunities, regardless of personal attributes.

Federal

Pertaining to the national government or the country as a whole, as opposed to local or regional governing bodies.

Provincial

Relating to the provinces of a country or empire, often implying a limited or narrow outlook.

Transgender Employee

An employee who identifies with a gender different from the one assigned at birth and may seek or undergo steps to transition.