Which of the Following Statements Is True of Consumer Behavior

question 24

Multiple Choice

Which of the following statements is true of consumer behavior?

• A)People's value systems do not affect their consumer behavior.
• B)Consumer behavior cannot be learned.
• C)The study of consumer behavior includes factors that influence purchase decisions and product use.
• D)Consumers' product and service preferences are constant and do not change over time.

Recognize the significance of metaneeds and metapathology in the context of Maslow's theory.

Distinguish between D-motivation and other forms of motivation as proposed by Maslow.

Understand the challenges and barriers to self-actualization highlighted by Maslow.

Describe the positive traits and behaviors typical of self-actualizers.

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Definitions:

Marginal Utility

The increased utility or satisfaction derived by a buyer from the consumption of one extra unit of a good or service.

Income Effect

The fluctuation in income for either an individual or the economy and its influence on the demand levels for certain goods or services.

Substitution Effect

The economic principle that as prices rise, consumers will replace more expensive items with less costly alternatives.

Marginal Utility

The extra contentment a customer obtains by using an additional unit of a product or service.