Ramelson Inc

question 4

Multiple Choice

Ramelson Inc., a footwear and apparel company, features photographs of celebrities wearing Ramelson clothes and shoes. The company launched a commercial for its new line of football shoes. This commercial featured famous football stars as it believes that celebrities can influence customers' buying decisions. In this case, the football stars served as _____.

• A)opinion leaders
• B)aspirational reference groups
• C)nonaspirational reference groups
• D)decision makers

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Definitions:

Immigration Laws

Regulations established by a country to control the right of entry, residence, and citizenship of people from other countries.

Racism

Bias, unfair treatment, or hostility towards individuals of another race, stemming from the conviction that one's own race is superior.

Managing Labor

The process of organizing, directing, and controlling the work and workers in a company or organization, focusing on increasing efficiency and productivity.

Grocery Stores

Retail stores specializing in the sale of food products, along with other household items, serving as a primary source for consumers to purchase groceries.