In the Context of Business Customers, Which of the Following

question 53

Multiple Choice

In the context of business customers, which of the following statements is true of institutions?

• A)They are profit-oriented companies that use purchased goods to incorporate into other products.
• B)They are organizations that buy finished goods and resell them for a profit.
• C)They are buying units that account for the greatest volume of purchases of any customer category.
• D)They are business markets that seek to achieve goals other than the standard business goals of profit.

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Definitions:

Negative Reinforcement

A behavioral principle where removing an unpleasant stimulus in response to a specific behavior increases the likelihood of that behavior being repeated.

Classical Conditioning

An educational process that takes place by linking an external stimulus with a stimulus that occurs naturally.

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.