Tennot Inc

question 21

Multiple Choice

Tennot Inc. sells used cars. It focuses solely on low-income customers who prefer to buy an old car rather than a new one. Therefore, it develops one marketing mix that targets the low-income group. In this scenario, Tennot Inc. most likely uses a(n) _____.

• A)undifferentiated targeting strategy
• B)multisegment targeting strategy
• C)concentrated targeting strategy
• D)universal targeting strategy

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Definitions:

Latent Content

In psychoanalytic theory, the underlying meaning of dreams as opposed to their manifest content, which is the dream as remembered by the dreamer.

Symbolic Content

Elements within dreams or other forms of communication that represent deeper, often unconscious, meanings or messages.

Lethal Overdose

The ingestion or exposure to a substance in quantities that exceed the level of tolerance in the body, leading to death.

Psychoactive Drugs

Substances that, when ingested, alter perception, mood, consciousness, cognition, or behavior by affecting brain function.