_____ Is a Means of Displaying or Graphing, in Two

question 9

Multiple Choice

_____ is a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds.

• A)Multidimensional scaling
• B)Product differentiation
• C)Perceptual mapping
• D)Product tracing

---

Definitions:

Marginal Cost

The incremental cost of producing an extra unit of a good or service.

Rivalry

(1) The characteristic of a private good, the consumption of which by one party excludes other parties from obtaining the benefit; (2) the attempt by one firm to gain strategic advantage over another firm to enhance market share or profit.

Excludability

The characteristic of a private good, for which the seller can keep nonbuyers from obtaining the good.

Private Good

A good, or service that is individually consumed and that can be profitably provided by privately owned firms because they can exclude nonpayers from receiving the benefits.