_____ Helps Marketers Develop Marketing Programs Tailored to Prospective Buyers

question 54

Multiple Choice

_____ helps marketers develop marketing programs tailored to prospective buyers who live in small regions or who have very specific lifestyle.

• A)Benefit segmentation
• B)Family life cycle segmentation
• C)Ethnic segmentation
• D)Geodemographic segmentation

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Definitions:

Official Poverty Line

The minimum level of income deemed adequate in a particular country to live, which is used to determine who is classified as impoverished or in need of financial assistance.

Urban Family

A family unit residing within a city or densely populated area, which may face unique living, economic, and social conditions distinct from rural families.

Income Inequality

The unequal distribution of income within a population, where wealth is concentrated in the hands of a few.

Economically Advanced

An economically advanced country is characterized by a high level of income, diversified economy, and advanced technological infrastructure.