Which of the Following Statements Is True of Product Positioning

question 46

Multiple Choice

Which of the following statements is true of product positioning?

• A)It assumes that consumers compare products solely on the basis of price.
• B)There are two positioning bases, application and price.
• C)The quality of competing products does not influence product positioning.
• D)Consumer goods marketers are particularly concerned with positioning.

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Definitions:

Callable Bonds

Bonds that can be redeemed by the issuer before their maturity date at a specified call price.

Noncallable Bonds

Bonds that cannot be redeemed by the issuer before their maturity date.

Callable Bonds

Bonds that can be redeemed by the issuer prior to their maturity date, usually at a predetermined price.

Future Interest Rates

An indication of what the cost of borrowing money or the rate of return on investments will be at a future date.