Tennot Inc

question 21

Multiple Choice

Tennot Inc. sells used cars. It focuses solely on low-income customers who prefer to buy an old car rather than a new one. Therefore, it develops one marketing mix that targets the low-income group. In this scenario, Tennot Inc. most likely uses a(n) _____.

• A)undifferentiated targeting strategy
• B)multisegment targeting strategy
• C)concentrated targeting strategy
• D)universal targeting strategy

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Definitions:

Wire Transfers

Electronic transfers of funds across a network administered by banks or transfer service agencies globally.

Average Collection Period

The average number of days it takes a company to collect payments from its credit sales.

Credit Sale

A transaction where the payment for the purchased goods or services is deferred to a future date.

Credit Applicant

A Credit Applicant is an individual or business entity that applies for a loan or line of credit from a lending institution.