In the Context of Family Life Cycle Segmentation,which of the Following

question 49

Multiple Choice

In the context of family life cycle segmentation,which of the following statements is true?

• A) Young divorced couples without children have the lowest purchase rate.
• B) Middle-aged married couples with or without children have high average purchase of durables.
• C) Young married couples with children have high liquid assets.
• D) Middle-aged divorced couples without dependent children are least satisfied with their financial position.

---

Definitions:

Accountability

The obligation of individuals or organizations to account for their activities, accept responsibility for them, and disclose the results in a transparent manner.

Internal Reports

Documents prepared within an organization for strategic decision-making, performance evaluation, and operational control, not for external stakeholders.

Double-Entry Accounting

A bookkeeping system that records each transaction in at least two accounts, ensuring the accounting equation is always balanced.

Market Values

The current price at which an asset or service can be bought or sold in the open market, influenced by supply and demand dynamics.