Companies That Successfully Implement Customer Relationship Management (CRM) Tend To

question 15

Multiple Choice

Companies that successfully implement customer relationship management (CRM) tend to:

• A)use an undifferentiated targeting strategy.
• B)customize the goods and services offered to their customers.
• C)assume that customers have similar needs that can be met with a common marketing mix.
• D)minimize the use of database technology.

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Definitions:

Despair

A deep sense of hopelessness and loss of faith, often associated with major depressive episodes or significant life crises.

Inferiority

A feeling of being lower in status or quality than others which may affect an individual's self-esteem or self-worth.

Concrete Operational Stage

A stage in Piaget's theory of cognitive development, typically occurring between the ages of 7 and 11, where children develop logical thinking but still struggle with abstract concepts.

Cognitive Development

The process of growth and change in intellectual capabilities such as thinking, reasoning, and understanding, through childhood and adolescence into adulthood.