In the Context of the Strategies for Selecting Target Markets

question 32

Multiple Choice

In the context of the strategies for selecting target markets, which of the following is a disadvantage of an undifferentiated targeting strategy?

• A)It results in market segments that are either too small or that shrink because of environmental changes.
• B)It often results in sterile, unimaginative product offerings that have little appeal to anyone.
• C)It results in cannibalization of products.
• D)It increases the production and marketing costs of a firm.

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Definitions:

Resources Use

Refers to the way in which resources such as time, money, and materials are utilized in the production of goods and services.

Educated

The state or process of having gained knowledge or skills through study, experience, or being taught.

Developed Countries

Nations with high levels of economic prosperity and quality of life, often measured by GDP per capita, education levels, and healthcare availability.

Family Wealth

The net value of all assets, including cash, properties, and investments, owned collectively by members of a family.