In the Context of Customer Relationship Management, the Use of Big

question 35

True/False

In the context of customer relationship management, the use of big data analytics is limited to the collection of customer data.

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Definitions:

Recessionary Gap

The amount by which actual output in the short run falls short of the economy’s potential output.

Expected Price Level

The anticipated average price of goods and services in an economy at a given future time, influencing consumer and business behavior.

Actual Price Level

Refers to the current general level of prices for goods and services in the economy, often measured by indices such as the Consumer Price Index (CPI).

State of Technology

Refers to the current level of technological development and innovation in a society or industry.