Identify a True Statement About Global Branding Strategies

question 50

Multiple Choice

Identify a true statement about global branding strategies.

• A)A one-brand-name strategy is useful when a company markets mainly one product.
• B)Using different brand names in different markets leads to greater identification of the product from market to market.
• C)A one-brand-name strategy reduces the ease of coordinating promotion from market to market.
• D)Using different brand names in different markets means that a company does not follow localization.

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Definitions:

Cash-Basis Expenses

Expenses recorded when cash is actually paid out, under the cash basis of accounting, as opposed to the accrual basis which recognizes expenses when they are incurred.

Warranty Expenses

Costs recognized by companies to cover repairs or replacements for customers as part of product warranty agreements.

Inventory Purchases

The buying of goods to be sold in the normal course of business operations.

Sustainable Income

Revenue that can be maintained for the foreseeable future without diminishing resources or opportunities.