Which of the Following Statements Is True of an Unsought

question 105

Multiple Choice

Which of the following statements is true of an unsought product?

• A) Marketers of unsought products often use selective,status-conscious advertising to maintain a product's exclusive image.
• B) Consumers buy unsought products regularly,usually without much planning and at inexpensive prices.
• C) Companies dealing with unsought products must go directly to consumers through a salesperson,direct mail,or direct response advertising to create awareness about their products.
• D) Consumers usually buy an unsought product only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

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Definitions:

Contractual Terms

The specific provisions or stipulations that define the agreement or contract, setting out the rights and obligations of each party.

Moral Principles

Fundamental beliefs regarding right and wrong behavior that guide an individual's actions and decisions.

Multiple Means

Refers to having various methods or ways to achieve a particular end.

Error Management Theory

A theoretical framework suggesting that humans have evolved biases in judgment and decision-making processes to minimize costly errors.