In the Context of the New-Product Development Process, the Decision

question 46

Multiple Choice

In the context of the new-product development process, the decision to market a product is made during _____.

• A)commercialization
• B)test marketing
• C)development
• D)business analysis

---

Definitions:

Indirect Influence

The subtle, non-direct impact that an entity or action may have on people's decisions, behaviors, or outcomes without explicit instruction or direct intervention.

Consumer Reports

Publications that review and provide advice about products and services based on thorough testing and assessments.

Unbiased Source

An information provider regarded as impartial, not influenced by personal feelings or interests, crucial for ensuring credibility.

Internal Search

The process consumers engage in by recalling stored information from memory concerning products and services as part of the decision-making process.