Which of the Following Is the Most Important Factor in Successful

question 55

Multiple Choice

Which of the following is the most important factor in successful new-product introduction?

• A) The features of the new product should be similar to its substitutes in the market.
• B) The product should not be developed using crowdsourcing.
• C) The new product should be priced lower than the other products in the same category.
• D) The new product should deliver a meaningful and perceivable benefit to a sizable number of people.

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Definitions:

Commercial Co-Venturers

A partnership between a for-profit business and a nonprofit organization for mutual benefit, often involving marketing efforts that also support a charitable cause.

Corporate Sponsorships

Financial or in-kind support provided by a business to an event, activity, person, or organization in exchange for some form of commercial return.

Increased Visibility

Enhancing the awareness or exposure of an entity or issue among a wider audience or community.

Business Venture

An entrepreneurial enterprise or company initiated by an individual or a group of people to seek profit by providing products or services.