Which of the Following Statements Is True of the Product

question 58

Multiple Choice

Which of the following statements is true of the product life cycle (PLC) ?

• A) The PLC dictates the marketing strategy to be used for a product.
• B) A product spends the same amount of time in the different stages of the life cycle.
• C) The PLC for a product form is longer than the PLC for any one brand.
• D) Changes in a product,its uses,its image,or its positioning do not affect its life cycle.

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Definitions:

Orbicularis Oculi

A facial muscle that encircles the eye socket and is responsible for closing the eyelids.

Orbicularis Oris

A complex of muscles in the lips that encircles the mouth, involved in controlling movements of the mouth and lips.

Frontalis

A facial muscle that lifts the eyebrows and causes wrinkles on the forehead, being part of the occipitofrontalis muscle.

Zygomaticus

A muscle of the face, which draws the angle of the mouth superiorly and posteriorly to allow for smiling.