Which of the Following Statements Is True of Internal Marketing

question 40

Multiple Choice

Which of the following statements is true of internal marketing?

• A)Internal marketing is applicable only to the employees of goods manufacturers and not of service firms.
• B)The quality of a firm's employees is an important part of building long-term relationships with customers.
• C)Customers are treated as potential employees as they become the delivery vehicle of the purchased products.
• D)Different manufacturers exchange goods internally in an attempt to curb negative competitive spirit.

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Definitions:

Ethical Procedures

Guidelines and principles designed to ensure fairness, respect, and integrity in research and professional practice.

Milgram's Obedience Studies

A collection of experiments in social psychology carried out by Stanley Milgram, assessing how likely individuals are to follow orders from an authority figure that clash with their own moral compass.

Obedience

The act of following orders or directions from authority, or conforming to rules or laws.

Bystander Effect

In social psychology, this refers to the occurrence where people are less inclined to provide aid to someone in distress if there are others present.