_____ Is the Technique Used to Sift Through the Data

question 14

Multiple Choice

_____ is the technique used to sift through the data collected by point-of-purchase scanning equipment.

• A) Big data analysis
• B) Shopper marketing
• C) Market-basket analysis
• D) Shopper analytics

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Definitions:

Scrap

Discarded waste material, especially metal suitable for reprocessing.

Suggestions Provided

Recommendations or advice given, often aiming to improve a situation or solve a problem.

High-scope

Involves broad or extensive reach, capacity, or range, often used to describe projects, programs, or educational curricula designed to cover a wide spectrum.

Low-scope

Referring to projects or initiatives with limited reach, impact, or scale.