_____ Is the Technique Used to Sift Through the Data

question 14

Multiple Choice

_____ is the technique used to sift through the data collected by point-of-purchase scanning equipment.

• A) Big data analysis
• B) Shopper marketing
• C) Market-basket analysis
• D) Shopper analytics

---

Definitions:

Middle School

A type of secondary education institution where students receive education between elementary school and high school, typically from grades 6 through 8.

Black Female

A term used to describe individuals who identify as female and are of Black or African descent, recognizing both their gender and racial identity.

Black Male

A term referring to individuals who identify as male and are of Black or African descent.

Res Ipsa Loquitur

A legal doctrine meaning "the thing speaks for itself," used when the cause of an injury is obviously due to negligence.