Lily's Apparel, a Renowned Apparel Store, Focuses on Gen Y

question 11

Multiple Choice

Lily's Apparel, a renowned apparel store, focuses on Gen Y customers and provides them with a customized clothing experience. Lily's Apparel has defined its target market by _____.

• A)religion
• B)educational qualifications
• C)geographic boundaries
• D)psychographic characteristics

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Definitions:

Warlike

Having or showing a propensity for conflict or warfare; aggressive and militant in nature.

Minimal Intergroup

A concept in social psychology examining the minimal conditions required for discrimination to occur between groups.

Paradigm

A distinct set of concepts or thought patterns, including theories, research methods, postulates, and standards for what constitutes legitimate contributions to a field.

Inevitability

The quality of being certain to happen; an unavoidable event or outcome.