Delta Graphics Inc

question 48

Multiple Choice

Delta Graphics Inc., a company specializing in publishing educational books, recruits and trains college students to sell its products door-to-door. Which of the following forms of nonstore retailing is illustrated in this scenario?

• A)Direct retailing
• B)Telemarketing
• C)Automatic vending
• D)E-tailing

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Definitions:

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on immediate sales.

Customer Value Proposition

An expression of how a product or service meets or exceeds the needs and expectations of a customer.

Internal Marketing

An approach to business management that treats employees as internal customers to engage and motivate them towards company goals.

Market Orientation

A business approach that prioritizes identifying and meeting the needs and desires of consumers through product innovation, promotion, and distribution.