Which of the Following Statements Is True of Sales Promotion

question 57

Multiple Choice

Which of the following statements is true of sales promotion?

• A)It includes experiential marketing whereby marketers create events that enable customers to connect with brands.
• B)It includes a planned presentation to one or more prospective buyers for the purpose of making a sale.
• C)It consists of impersonal, one-way mass communication about a product or organization that is paid for by a marketer.
• D)It includes public information about a company, product, service, or issue appearing in the mass media as a news item.

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Definitions:

Shareholder Value

The return on investment that shareholders receive from a company, including dividends and stock price appreciation, reflecting the company's overall financial health and performance.

Information Asymmetry

A situation in which one party in a transaction has more or superior information compared to another, often leading to an imbalance in power or decision-making.

Glass-Ceiling Effect

An unofficially acknowledged barrier to advancement in a profession, especially affecting women and minorities, regardless of qualifications or achievements.

Ecological Fallacy

A logical error that arises when conclusions about individual behavior are drawn from group data.