Personal Selling Is Not Required When Buyers Are Well Informed

question 30

True/False

Personal selling is not required when buyers are well informed and geographically dispersed.

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Definitions:

Seat Occupancy

The ratio or percentage of occupied seats in a venue or vehicle to the total available.

Operating Performance

An evaluation of a company's efficiency in managing its core business activities, often measured by profitability and productivity metrics.

Fixed Manufacturing Expenses

Costs that do not vary with the level of production or sales, such as rent, salaries of permanent staff, and equipment depreciation.

Fixed Selling

Refers to selling expenses that remain constant regardless of the level of sales or production activity.