Which of the Following Statements Is True of Sales Promotion

question 57

Multiple Choice

Which of the following statements is true of sales promotion?

• A)It includes experiential marketing whereby marketers create events that enable customers to connect with brands.
• B)It includes a planned presentation to one or more prospective buyers for the purpose of making a sale.
• C)It consists of impersonal, one-way mass communication about a product or organization that is paid for by a marketer.
• D)It includes public information about a company, product, service, or issue appearing in the mass media as a news item.

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Definitions:

Breast Cancer

Breast cancer is a disease in which malignant (cancer) cells form in the tissues of the breast, one of the most common cancers affecting women worldwide.

Secondary Appraisals

Secondary appraisals involve the evaluation of one's ability to cope with the consequences of an event after it has been recognized as a threat or challenge.

Problem-focused Coping

A strategy to deal with stress by tackling the source of the problem, rather than merely dealing with its symptoms.

Stressor

Any event, situation, or stimulus that causes stress or a physical and psychological response.