Which of the Following Is a Difference Between a Push

question 5

Multiple Choice

Which of the following is a difference between a push strategy and a pull strategy?

• A)Social media are used in a push strategy, whereas personal selling is used in a pull strategy.
• B)Wholesalers are targeted in a push strategy, whereas end consumers are targeted in a pull strategy.
• C)A push strategy focuses on content marketing, whereas a pull strategy focuses on offering aggressive discounts.
• D)No intermediaries are involved in a push strategy, whereas wholesalers and retailers are involved in a pull strategy.

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Definitions:

Marginal Revenue

The added income resulted from the transaction of an additional unit of a product or service.

Monopolist

A single seller in a market with no close substitutes for the product or service, allowing for control over prices.

Non-discriminating Monopolist

A monopolist who charges a single price for its product to all consumers, regardless of market segment differences.

Marginal Revenue

It refers to the additional income earned from selling one more unit of a product or service.