The _____ Is a Model That Outlines the Process for Achieving

question 99

Multiple Choice

The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message.

• A) BCG matrix
• B) IMC model
• C) AIDA concept
• D) SWOT matrix

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Definitions:

Bivariate Designs

Research designs that involve the investigation of two variables to determine their relationship or correlation with each other.

Ex Post Facto

A study or analysis conducted after an event has occurred, used to discover causes even though variables are not manipulated by the researcher.

Pretest Posttest

A research design that measures the effects of an intervention by comparing subject scores before and after the intervention.