How Is Sales Promotion Cheaper and Easier to Measure Than

question 37

Essay

How is sales promotion cheaper and easier to measure than advertising? Explain using an example.

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Definitions:

Behaviorism

A psychological perspective focusing on observable behaviors and the ways they're learned, rather than on internal mental processes.

John B. Watson

An American psychologist who is considered one of the founders of behaviorism; he emphasized the importance of observable behaviors over internal processes.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior.

Voluntary Responses

Actions that are performed deliberately and with awareness, typically as a result of conscious decision making.