Explain with an Example How Marketers Manage Unfavorable Publicity During

question 21

Essay

Explain with an example how marketers manage unfavorable publicity during a crisis.

---

Definitions:

Exponential Growth

A pattern of increase where a quantity grows at a rate proportional to its current size, resulting in a rapid escalation over time.

Natural Increase

Population growth measured as the difference between births and deaths in a given population, without considering migration.

Societal Institution

Fundamental social structures and arrangements within a society that order and normalize the behavior of its members.

Economy

The system of production, distribution, and consumption of goods and services within a particular country or region, influencing wealth and standard of living.