Which of the Following Is an Advantage of Using Cost

question 9

Multiple Choice

Which of the following is an advantage of using cost per contact to determine the media mix for a product?

• A) It allows advertisers to increase an ad's effectiveness by reaching potential customers.
• B) It enables an advertiser to compare the relative expenses of specific media vehicles.
• C) It requires advertisers to pay only for the customers who view their ad.
• D) It allows marketers to minimize the cost of advertising by reaching a large number of people.

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Definitions:

Priming Effects

The phenomenon whereby exposure to a stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.

Perceptual Segregation

The process by which the sensory systems distinguish different stimuli into clearly defined categories, allowing for object recognition and differentiation.

Musical Instrument

A device created or adapted to make musical sounds.

Dichotic Listening

A psychological test in which different audio streams are presented to each ear, used to investigate selective attention within the auditory system.