Duski, a Very Expensive Brand of Clothing and Accessories, Promotes

question 60

Multiple Choice

Duski, a very expensive brand of clothing and accessories, promotes its products by appointing famous personalities as its brand ambassador. Given this information, which of the following advertising appeals is used by Duski?

• A)Health
• B)Fear
• C)Convenience
• D)Admiration

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Definitions:

Standard Normal Curve

A symmetric bell-shaped curve representing a normal distribution with a mean of zero and a standard deviation of one.

Standard Normal Variable

A random variable that follows a normal distribution with a mean of zero and a standard deviation of one.

Z-score

A measure of how many standard deviations an element is from the mean of its distribution.

Standard Normal Curve

A specific instance of a normally distributed curve where the mean is 0 and the standard deviation is 1.