In the Context of the Effects of Advertising, Humorous Advertising

question 6

Multiple Choice

In the context of the effects of advertising, humorous advertising:

• A)is not effective when used to reinforce and remind loyal customers about the benefits of a product.
• B)is effective in changing consumers' deeply rooted values and attitudes.
• C)is not used to publicize new brands introduced in the market.
• D)is effective at shaping attitudes when consumers already have a positive image of an advertised brand.

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Definitions:

Attitude

A psychological construct, a mental and emotional entity that inheres in, or characterizes a person. They are complex and encompass beliefs, feelings, values, and dispositions to act in certain ways.

Social Support

The assistance and comfort received from friends, family, and others, crucial for mental health and coping with stress.

Benefits

Advantages or positive outcomes that arise from a specific action, condition, or decision.

Stereotype

A fixed and oversimplified image or idea of a particular type of person or thing, often based on limited or biased information.