When There Are Many Substitutes Available for a Particular Product

question 50

Multiple Choice

When there are many substitutes available for a particular product, consumers:

• A)judge the quality of the substitute product based on the supply of each substitute.
• B)perceive individual products to have poor durability.
• C)can easily switch from one product to another.
• D)are sensitive to changes in the supply of substitute products that belong to new brands.

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Definitions:

Joining

The act of becoming a member or part of a group, organization, or system.

Low-Context Cultures

Cultures in which communication is explicit, messages are expressed directly, and understanding depends less on context or nonverbal cues.

High-Context Cultures

Cultures in which communication relies heavily on the context and non-verbal cues more than on explicit words.

Verbal Messages

Communication through spoken words, including language and its nuances, to convey ideas and emotions.