Candice Really Likes Action Films

question 68

Multiple Choice

Candice really likes action films. Under which condition is introspecting about why she likes action films likely to WEAKEN the association between her attitude toward action films and her intention to go to see an action film at the theater?

• A) The basis for the attitude is easy to identify.
• B) The basis for the attitude is a childhood experience.
• C) The basis for the attitude is largely affective.
• D) The basis for the attitude is largely cognitive.

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Definitions:

Objective Methods

Approaches or techniques based on unbiased observations and measurements in research or practice, devoid of personal feelings or opinions.

Congruency

The state or quality of agreeing, being compatible or consistent.

Biased Sample

A nonrepresentative sample.

Representative Sample

A small group representing a larger group in terms of age, sex, ethnicity, socioeconomic status, orientation, for example.