Ruben,a Marketing Executive for Apple,wants to Predict a Person's IPod-Related

question 18

Multiple Choice

Ruben,a marketing executive for Apple,wants to predict a person's iPod-related behavior from his or her attitude about iPods.To this end,Ruben will administer a survey asking people their attitudes about iPods.Two years later,he will ask these same people to report on their behavior related to iPods.According to research on attitude-behavior consistency,Ruben should measure people's attitudes and behavior at the same level of specificity.Which of the following pairs of questions best satisfies this criterion?

• A) "How positively do you feel about iPods?" and "Have you used an iPod in the last month?"
• B) "How do you feel about iPods?" and "Have you used an iPod in the last two years?"
• C) "How much do you want to buy an iPod within the next two years?" and "Have you bought an iPod in the last two years?"
• D) "How negative do you feel about iPods?" and "How much have you talked about iPods in the last month?"

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